What this is, who we are, what OG means.
Perdido Key OG is the guide to Perdido Key, Florida and Orange Beach, Alabama — written as if both sides of the state line were one community, because they are. We cover the eats, the bars, the fishing, the events, and the conditions. Daily Beach Today, weekly Drift, and a Sunday newsletter.
"OG"?
OG here means the friend who actually pays attention — the one who calls the Pass "the Pass," who'll tell you which Bushwacker is worth the calories and which beach access still has parking at ten on a Saturday. It's a standard, not a birth certificate. We named the site that way as a wink and a promise: we'll try to read like that friend, not like a tourism brochure.
Who runs this
Me — Chris Jackson. The honest version, because it matters: I'm not a born-and-raised local. I'm 53, semi-retired, and I moved down from Nashville five years ago. Came for the beach, basically never left, and got a little obsessed with the place. I built Perdido Key OG because it's the guide I wanted when I got here and couldn't find — current, straight, and written by someone who actually lives here and pays attention, instead of a tourism board recycling the same eight brochure lines.
I write the lot of it — the daily useful column, Sand in the Coffee, and the satirical take on the real local news, The Salt Line. One desk, one guy. If you want to sound like you've been here a while, the Locals' Glossary helps. Questions, tips, or corrections reach me directly at [email protected].
How the site makes decisions
A place gets on the site because we think it's worth writing about. A place stays off the site because we don't. We don't run paid placements that look like editorial. When we do start running advertising, it'll be clearly marked and listed in our Advertising Disclosure page.
Voice
Laid-back, intelligent, dry. We don't write "sugar white sand," "hidden gem," or "must-see." We don't end body sentences with exclamation points. We try very hard not to be the site that lifts the same eight quotes from the chamber brochure as everyone else.
Coverage
Perdido Key (Escambia County, FL) and Orange Beach (Baldwin County, AL), plus the inland Baldwin draws like Foley and OWA, plus the FL inland (Sorrento / Bauer Road) when it matters. The Flora-Bama, which is on the line, gets its own area because it deserves one.
Get in touch
— Chris Jackson